How to choose a direction for business. The path to a new life: how to choose a direction of activity to achieve success. Choosing a tax system

When starting a business, entrepreneurs often think a lot and do little. People mistakenly rely on scientific schemes that will automatically determine which type of business will flourish and generate maximum profit. Based on successful experience, I derived my algorithm,

Gaining experience

I didn’t have start-up capital, so I had to make do with my competencies and personal connections. I called everyone I knew and found out what they were doing.

Those who were suitable - those who worked in business or were engaged in private entrepreneurial activities - were offered to start a joint business according to the following scheme: I attract clients, they do the rest of the work and supply the goods; We divide the profit in half. 30 people agreed. Everyone needs clients, and I didn’t ask anyone for money. So I simultaneously started selling plastic windows, flooring, refrigeration equipment, Christmas trees, souvenirs, clothing and even sheep, as well as organizing events and developing business plans.

Each new partner understood something better than me. One is in the installation of plastic windows, the other is in the construction of houses. I was looking for clients and selling goods. In my opinion, this is a key skill for any entrepreneur. To master it, you need:

• constantly sell yourself;
• master new techniques and hone them in personal sales;
• communicate personally with clients;
• read specialized literature and attend trainings.

Over the course of six months, I tested 15 business areas. By the way, I didn’t like any of them: in some I wasn’t happy with the rules established in the market, in others there were unpleasant and sometimes downright dangerous clients. No other hired job can provide you with similar experience in negotiations, sales, attracting clients, and interacting with contractors and partners. I realized what I definitely wouldn’t do, and this helped me make informed choices in the future.

Analysis of collected data

I compiled the accumulated information into a table of three columns:

• What is my expertise? What am I better at than most people?
• What do I like to do? What do I do in my free time?
• What brings me or other people money?

Each column contains 5-10 areas of activity. Some of them were different, some overlapped. I decided to consider the ideal niche to be one that is present in all columns or at least two, if one of them is “Brings money.” In my case, this direction turned out to be organizing events.

Finding a direction without competition

There are enough people willing to organize events. My goal was to find a niche where I could make the most of my skills and where there was no competition. I didn’t want to get into the information business and teach how to organize events. This is a falling market, there is too much competition here. My partner and I asked ourselves how to apply our skills, expertise and experience in different areas of the business. This is how several hypotheses were born related to the organization of online events in different industries in order to find and attract new partners, dealers, wholesale customers, franchisees, representative offices, and large customers.

Testing hypotheses

We tested each hypothesis. Over the course of three months, we organized several events in different industries. This is how we gained real experience in each of the narrow areas, understood the demand for it and estimated the labor costs. Based on this information, the final decision was made when choosing the ideal niche. Projects in each area paid off and even made a profit, but one still turned out to be better than the rest.

Choosing the Ideal Niche

At this stage we asked ourselves the following questions:

• What worked best?
• Which industry representatives did you interact with most effectively?
• Where was the maximum result obtained?

As a result, the Battle of Franchises project and an online exhibition dedicated to opening a franchise business were born.

We have not come across similar projects in Russia and the CIS countries. The business brings a stable income and has not yet lost its relevance.

General Director speaks

Daniil Rudakov, General Director and founder of Deliver.ru, Moscow

I graduated from the HSE Faculty of Logistics and started working in this field. Over the course of a couple of years, I realized that all the problems I face are predictable. It’s ineffective to place orders manually: some people’s cars broke down, others didn’t arrive. In Russia, the logistics market needed an automatic consolidator, and I came up with the I Can Deliver project.

Initially, the goal was to work with drivers directly, without intermediaries. For two years I was looking for programmers, doing tests, creating a prototype. At the end of 2015, I met partners on the social network LinkedIn who were looking for a project in this area and were ready to invest money in it. Over the course of a year and a half of work, the number of project participants grew from 10 to 70 people. We ordered a market study, assessed its volume, and studied the problems of the segment. Logistics in Russia is a fifth of GDP. Relevant market for b2b cargo transportation - 1.7 trillion rubles. in year.

I thought that we would save money by eliminating the intermediary between the cargo owner and the customer. But the main savings came from recycling and depreciation of vehicles and increased mileage efficiency. A large company has a huge staff of people who connect routes so that the truck is always full. We distribute apps to our drivers. We analyze their location and issue an order. Using geodata, we optimize vehicle mileage, increase the number of paid flights and reduce the number of idle ones, and increase the efficiency of vehicle use. This reduces the cost of transportation itself.

Today we have offices in Moscow, St. Petersburg and Yekaterinburg. Our call center processes more than 1000 calls daily. There are plans to enter the international market.

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How do people get into business? Some people inherit it, some meet people who offer to share with them, and others simply have a ready-made business fall on their heads and have no choice but to manage it. But in this post I will tell you how to choose a business direction without relying on the above examples.

If your parents are not businessmen and never have been, then all you can ask them to do is not to interfere with you, but ideally to support you in all your endeavors and advancements, no matter what.
I would like to draw your attention to the fact that those successful entrepreneurs who inherited a business or ended up with them for some other reason are not at all lucky ones. They are the most ordinary people, just like you and me. But they are distinguished by certain qualities - a positive attitude, correct beliefs and self-confidence. And these qualities already attract the necessary events and people into their lives. This kind of thinking is not easy to learn, but it is accessible to each of you. If you have the desire, there will always be opportunities. And if you think that all rich people made their fortune through theft and deception, then this article is not for you. To think so means to block your path to a happy, wealthy and joyful life.
And now you’re pretty tired of everything and you’re thinking about starting your own business or changing its direction. You have already considered some options, maybe you even tried something and it didn’t work out, but the thought of a happy and rich future haunts you. What to do in such a situation?
Standard steps can be taken. That is, analyze the market situation, think about what goods or services are in demand. Calculate your financial capabilities and try to do something about it. Next, a simple business plan is drawn up, and you begin to implement it. You are positive and sincerely believe that your project will be included in the list of those 2-3% of new enterprises that survive after 3-5 years of struggle for their existence. The remaining 97%, unfortunately, either become bankrupt or eke out a miserable existence. A large number of entrepreneurs are engaged in their business only because they do not know where else to apply their abilities and at the same time earn pennies from their business.
Why does this situation happen? Why do most firms and enterprises go bankrupt in the first year? Why do most rather optimistic and promising business projects do not bring their owners a penny as a result, but only headaches and disappointment?
It's quite simple. This situation occurs, firstly, because entrepreneurs are minding their own business. They were too lazy to determine their calling, their talents and abilities and started a business in a direction that their SOUL was NOT in.
Secondly, such entrepreneurs calculate the prospects and profitability of their business using only their logical thinking. But! Logical thinking can only operate with the facts that it has at its disposal at the moment. Our consciousness cannot see what will happen tomorrow or the day after tomorrow, how our business will go, how customers will react to our product, what the demand will be, etc.
And besides, if you consider that before this you had no experience in creating your own business, or working in this direction, you can draw up your business plan only based on your fantasies, nothing more. Even if it seems to you that the matter is a win-win, it only seems so to you. If you could talk to people who have been involved in this type of business for a long time, they would probably tell you completely different stories.
That is, you do not have experience, market knowledge, acquaintances, or a large supply of money. And with all this baggage dragging you down, you are trying to organize a profitable business using only your logical thinking. Do you think you will succeed? Of course not. You will simply waste all your savings, be completely disappointed in the possibility of creating a business, and as a result, return back to hired work. I don't think you're happy with this ending.
There is a completely different approach to creating your own business. Moreover, this method has already been tested on dozens of projects and has fully proven its effectiveness.
So:
Write down on paper all your talents, abilities, knowledge, and skills that you can use in business one way or another.
For 2-3 weeks, try to come up with several business ideas every day.
After that, identify 3-5 ideas that you consider the most realistic and feasible. You must believe in their implementation.
Think over in your head a rough plan for implementing each project. I emphasize the word “exemplary”. There is no need to be too detailed and think through every step. Just make a general plan.
Most likely, you will be left with 2-3 options for starting your own business that are most suitable for you. You yourself will feel that this is interesting to you and here you can succeed. The most important thing is that these projects should be interesting to you. Your soul should sing at the mere thought of such an activity. If you try to create a business that is based only on material gain, then your inner “I” will very actively resist, and you will thereby create a lot of problems for yourself.
Now comes the most important point. You have decided on 2-3 directions for creating your business. These projects inspire you. You have thought through general plans for their implementation. And now you have absolutely nothing left. Start to act little by little in all directions. This means finding out detailed information, studying the market, communicating with professionals in this field. That is, take the steps that you can easily take today.
When you begin to act, you will express your intention and readiness to create your own business. But without experience and connections, you cannot know for sure which project will be successful and which will fail. Therefore, you need to use your intuition, which, unlike your consciousness, knows very well which project will be successful and what steps need to be taken at one time or another. Your task is to say “I want this and this” and start acting. How exactly your goal is realized is no longer your problem.
How will events develop further and how to understand which specific project to devote all your time to? You must carefully observe external circumstances and events. For example, you tried to act in a certain direction, but you feel the resistance of space. You cannot find the information you are interested in, the person you need does not answer the phone, some obstacles constantly arise. That is, intuition tells you that there is nothing to expect here. You don’t have to give up on this project, but try to approach it from a different angle. In any case, be flexible and listen to your inner feelings. If you try to approach the implementation of a certain business project, first from one side, then from the other, and everywhere you encounter failure and obstacles, this is a clear sign that there is nothing for you to do here.
But first of all, you should pay attention not to where you have obstacles, but on the contrary, where everything goes well for you. In some of your projects (perhaps more than one), you will notice that the space is welcoming to you. You are surprised to find the information you need without any effort, opportunities and means appear to implement this project, everything seems to fall into your hands. Everything goes smoothly and without much effort. The key phrase here is “effortlessly.” If you have to make incredible efforts, step over yourself, fight against the “headwind,” then this is definitely not your direction. And the sooner you understand this, the more health and strength you will save.
This is not to say that you won’t have to sweat and work hard to successfully launch your business. But if you move in the right direction, you will work with PLEASURE. A job you love, even if you do it all day long, brings energy and does not take it away.
And finally, let’s repeat the key points:
1. Decide on several business projects that are pleasant to the soul.
2. Start taking small actions to check in which direction the Universe is ready to help you.
3. We begin to implement the project that comes easiest to us.
4. We constantly listen to ourselves and find ways of development where everything is done “without much effort.”
5. If we encounter an obstacle, we do not try to break through it, but take into account the message of our intuition and change the direction a little, going around the obstacle.
6. The main criteria that you should use when creating your business are the following: “using your talents and abilities”, “hints from the Universe”, “intuition”, “without much effort”, “don’t fight obstacles”, “listen to yourself ", "we do what brings us pleasure."
Listen to yourself, listen to your intuition, notice the prompts of the Universe, and your future business will bring you not only financial dividends, but pleasure and enjoyment.

Every aspiring businessman thinks about how best to optimize his income.

After all, no one will ever agree to spend their time and money on a project that is obviously unpromising.

What areas of entrepreneurship are most relevant and profitable today always remain on the agenda.

What you need to know before opening

Factors you should know before starting your own business:

1. Draw up a detailed plan of expenses that will need to cover the initial investment.
2. Take into account the possibility of competition. For example, the smaller the settlement, the less competition, but at the same time, the smaller the possible sales volume.
3. Choose the type of business in which the entrepreneur is most knowledgeable.

Before choosing an area of ​​future activity, it is worth highlighting the key factors that determine its profitability:

• The time interval for the return of the initially invested funds.
• The chosen area of ​​business must necessarily be characterized by great demand from consumers.
• Acceptable level of profitability. Profitability should increase in parallel with the volume of goods or services sold.
• Low price threshold at which the purchase of materials and raw materials contribute to increasing profitability.
• Positive return on assets.

To implement a small business, minimal labor resources and funds are required. For example, you can gather your friends and start cleaning apartments and making repairs. You can also open an inexpensive fast food restaurant, kiosk or bar.

Not long ago, network marketing was in demand, operating on the principle of selling a product or service directly to the consumer, bypassing intermediaries, which significantly reduced costs and increased profits.

A striking example of network marketing is the space company Oriflame.

Most profitable small business 2016

The overwhelming number of professional analysts agree that the most profitable and profitable type of business is construction, consumption and catering.

The most promising features are repair, installation and construction work. Profitability within such a business can reach 100 percent of the cost.

1. Beauty and health. Beauty services have always been an equally profitable area of ​​business. Every person wants to be not just healthy, but also beautiful. Today, the business of providing beauty services is in demand and highly paid. People of all financial abilities and ages will always spend money to maintain their health and beauty. This is why massage parlors and hairdressers are so popular.
2. Construction sector. As mentioned above, one of the most profitable types of business in Russia is construction and installation work. This is explained primarily by the growth of the real estate market and the coverage of a wide range of activities. One of the advantages of this type of business activity is the minimum financial threshold. For example, if there are not enough funds to open a construction company, then you can form a team of professionals and gradually expand the list of services it provides. If you have significant funds, you can safely build real estate.
3. Trade in food products. No less popular and profitable is the satisfaction of primary human needs - nutrition. It is best to start trading in a residential area, in which there are no retail outlets that can have any significant competitive impact. If there are no large investment opportunities, you can open a small stall, gradually expanding the assortment and, as a result, sales volume. Having collected enough money, you can safely open a grocery store or a small restaurant. The most important thing in this business area is the correct selection of suppliers.

Women are trying more and more to realize themselves in entrepreneurial activity and they are doing well at it. become successful. Where to start and which areas to choose?

Read about how to open your own cafe. How to choose a location and what documents you need to have.

If you have experience working with children and you like it, you can open a private kindergarten. Iui l detailed information about the nuances of business and how much you can earn.

Top 20 most promising areas

In the overwhelming majority of cases, medium and small businesses form the basis of the entire state economy.

The reason for this is low costs and considerable profits.

True, the success of an entrepreneur largely depends on his preparedness and the area of ​​​​business in which he decided to act.

Let's highlight the top most profitable businesses:

1. Private audit companies. The average rate of return is 16.5 percent.
2. Chiropractors. Profitability at 15.3 percent.
3. Clinics (specialized). Profitability within 15 percent.
4. Services of professional accountants. The average yield is 14.9 percent.
5. Private dental clinics. The yield is within 14.7 percent.
6. Tax calculations. Profitability up to 14.7 percent.
7. Dentist-orthodontist. The services of these specialists provide a profitability of 14.4 percent.
8. The layer's services. The average yield hovers at 13.4 percent.
9. Lending to individuals. The average profitability is 13.3 percent.
10. Financial management (private services). Yield up to 12.2 percent.
11. Drilling gas and oil wells. The profitability rate is 12 percent.
12. Glass selection specialists. The yield level is within 11.5 percent.
13. Renting housing and unnecessary premises. The average profit margin is 11.3 percent.
14. Real estate valuation. The yield is around 11.3 percent.
15. Renting storage rooms or small warehouses. Profit up to 11 percent.
16. Insurance agencies. The yield level is within 11 percent.
17. Credit intermediaries. Profit up to 10.7 percent.
18. Consultants on investment projects. The yield is around 10.7 percent.
19. Audiologists and speech therapists. The profitability rate is within 10.6 percent.
20. Private therapist services. Profit up to 10.4 percent.

No less profitable is the creation of small child care institutions. As a result of the current shortage of places in many state kindergartens, small development groups, children's clubs and private kindergartens are in great demand.

What type of business is the most profitable?

In the realities of today's market economy, advertising is what is most relevant.

An example of a small business - your own bakery

To begin with, you can limit yourself to the services of posting advertisements, creating various booklets and business cards, etc. Everything directly depends on the initial financial capabilities of the entrepreneur.

There are other most profitable types of business. An equally relevant type of business, and at all times, is the sale of services and consumer goods. People will always need food, clothing and various entertainment services. True, it is worth remembering that the higher the popularity of the chosen area of ​​​​business, the higher the competition will be and, as a result, the greater the difficulties in increasing turnover.

Conclusion

If you don’t want to come up with something new and creative, you can always pay attention to the simplest areas of small business. In particular:

• Growing products with their subsequent sale in markets or large retail chains;
• Creation of exclusive dishes and drinks that can be sold through your own online store. Similar products can also be supplied to various offices and restaurants as business lunches.

True, it is worth remembering that the simpler the chosen business, the less profit they bring. In order to determine the most acceptable type of business for yourself (in terms of profitability and profitability), and in the future to open your own successful business project, which is guaranteed to bring profit in a short period of time, you need to carefully think and calculate everything.

Video on the topic

Hides a lot of different troubles underneath. Potential entrepreneurs are unable to start their own business because they do not have a clear idea of ​​what they want to do...

How to choose a successful direction for a profitable business that would bring pleasure? Experienced entrepreneurs know that those who make the right choice at the very beginning become successful.

The main obstacles when choosing a business activity

The main problem preventing you from making the right choice in the direction of business is the lack of financial resources.

Almost any business at the initial stage implies the presence of financial investments. Funds are needed to rent an office or premises, register a company, purchase equipment, goods, pay salaries to staff, etc.

In a word, everyone needs money, some more, some less. Not many people can organize a business without starting capital, and only a few manage to do it. It succeeds because it is based on a hobby or high talent.

In addition to sources of financing for the implementation of plans, it is worth thinking about the absence or presence of the need to undergo licensing. Trade in cigarettes or alcohol, gambling, education - business in these areas is possible with the appropriate license.

It is worth noting that the terms for which licenses are issued are different for each area, and for some they are not issued at all without special education. But there are many other types of business activities in which licenses are not required to conduct business. This point is worth considering when considering possible options.

It is best to start the case from an area that is already more familiar to you. For example, many store owners previously worked as ordinary sellers, cafes, restaurants and bars as bartenders or waiters, and beauty salons as hairdressers.
This experience comes in handy, from developing a range of products or services to recruiting personnel.

In other words, if you choose a business in which you have some experience, you will greatly simplify the organization and conduct of this activity in the future.

But this does not mean that you are prohibited from starting a business in an area with which you have not dealt. But it is worth considering this option that the entrepreneur will require additional effort and time, which will be spent on studying the field of activity, developing the necessary skills, etc.

It is worth weighing all the pros and cons when choosing a field of activity between an unfamiliar and a familiar one. If your forecasts are positive, then go ahead and start putting your business plan into practice.

In the end, I would like to add, when starting your own business, be serious and responsible when choosing your field of activity. There must be a sense of faith that everything will work out. If such a feeling is not observed, it is better to think about changing the type of activity. The correctly chosen direction of business is the key to the growth and profitability of the enterprise.

Various business ideas have one thing in common - industries. It’s easy to come up with a business idea, but it’s quite difficult to come up with a new industry. We present a list of the most popular directions for starting your own business.

This list is compiled based on long research into various business ideas, industries and trends. But, despite this, according to the KHOBIZ tradition, you can have your own preferences and it is thanks to them that real business acumen and the spirit of entrepreneurship live in you.

1.

Business in the field of public services can rightfully be called the most popular area of ​​entrepreneurship. Because in 90% of cases the service consists of one’s own aspiration and hard work. That is, an entrepreneur who decides to make money on services does not need a large start-up capital to purchase wholesale quantities of goods, open production, and so on.

Entry to the business market in the service sector starts from 2 thousand rubles. This is exactly what it takes to open your own individual entrepreneur. The rest is a matter of technology and your ability to communicate with people around you.

2.

China rightfully occupies a leading global role in total production in various industries. It is not surprising that more and more entrepreneurs are turning to China to start their own business directly with China.

Chinese entrepreneurs are also meeting halfway, launching Russian-language websites, and organizing their own representative offices in Russia.

All this results in the growing popularity of Chinese business in Russia. And the peak of popularity is still far away. You can get into this business in time, especially since there are business ideas with China without large investments. What are these ideas?

3.

Specific business sector. On the one hand, this industry is quite difficult to get into. Since starting a business with production requires material and organizational costs. It is also necessary to know the specifics of this business.

On the other hand, recently, many profitable offers of equipment and tools have appeared on the market that allow you to start a home production. That is, knowing the specifics, opening a mini-production, where one person is his own director and worker, will cost no more than 30-60 thousand rubles.

And due to the first condition, competition in this industry is much less than in other industries. Profits in this industry are more stable, since production often specializes not in piece goods, but in mass production, that is, by opening production and concluding several contracts, you can keep yourself busy with work for many years to come.

4.

A rightfully popular business niche. A home business is the most comfortable and has the least restrictions. Since you are supposed to do business at home, and houses and walls help.

Of course, it is very difficult to make a high profit in a home business, however, this is not required. It is enough to get a stable source of income that will allow you to support yourself, your family and, possibly, save start-up capital to open a full-fledged business.

There are no restrictions on the cost of entry into this industry, age, education, or occupation in a home business.

5.

In addition to the purchase and sale of real estate. The business industry in houses, apartments, and premises has many different niches where you can start your own business.

One of the main and, probably, the only limitation in this business is the presence of owned or rented premises for a specific purpose. This leaves an imprint on how you want to earn money.

6.

The Internet provides us with the opportunity not only to receive and exchange information, but also to earn money. To be honest, making money online is one of the home business niches. However, we distinguish this as an independent branch of business. Because the Internet provides us with new opportunities to earn money almost every day.

By the way, not a single branch of business can do without the Internet.

Therefore, in our catalog of business ideas -.

7.

One of the oldest business sectors. It appeared when there was no business.

Humanity is constantly being built and repaired. It is impossible to remain without work in this industry. New trends, finishing and building materials, technologies, tools and equipment - all this creates a huge demand for construction and repair services.

Therefore, the construction and repair business will always be profitable.

8.

The automobile business emerged with the production and sale of the world's first automobile. That is, this business is more than 100 years old.

And he's not going to get old. Every day a huge number of cars are sold and bought around the world. You can work and earn money on them, they can be maintained and repaired. And this is all the auto business.

Despite the popularity of these business sectors, do not forget that there are other business sectors. Ours contains more than 1000 business ideas in various industries. We remind you that you can find an interesting business idea in any industry, and their distribution in the catalog is very arbitrary.