Nutrition
Curious mistakes of global brands in PR campaigns Common techniques of black PR in politics
One mistake can greatly damage a company's reputation - especially if you do not admit guilt in time and do not reassure customers. "The Secret" chose how failed...
Entrepreneurship.  Costs.  Sources of business financing.  Sources of business financing Sources of business financing examples
No enterprise can exist without financial investments. It doesn’t matter whether the business project is at the beginning of implementation or has already been implemented for several years...
How to calculate the payback of a business: simple and discounted method What data is needed to calculate the break-even point
Hello! Today we’ll talk about the break-even point and how to calculate it. Any person who decides, first of all, thinks about...
Business plan for a consulting company
Consulting occupies a leading position in the market for providing business services. For entrepreneurs who are interested in how to open a consulting...
Calculation of break-even sales volume and margin of financial strength Planning of break-even production of the enterprise's margin of financial strength
Break-even analysis is: 1. Calculation of the required volume of product sales, at which revenue is equal to gross costs and profit is zero. 2....
Development of an advertising campaign using the example of a cafe Development of the concept of an advertising campaign
The concept briefly and clearly reflects the “character” of the advertised product or brand, its essence from the point of view of its image niche. The concept is...
What is the company's sales plan?
Before doing the work, it needs to be carefully planned. The job of a sales manager is no exception. From proper planning...
How to create a working mission in a company?
The business camp was divided into 2 groups: some believe that writing a company mission is an empty formality, others see a special...
NPS customer loyalty index - what it is and calculation formula with examples
I saw NPS questionnaires on the websites of large banks and online stores, and received SMS with surveys from mobile operators. The first reaction is to go to...
How to make money on dividends from American companies
Source: pexels One of the fundamental principles of investing is to receive dividend payments from companies. Unfortunately, newbies...
Efficiency of promotions How to calculate the effectiveness of a promotion
Promotions are a powerful tool, especially in retail. Many of us have repeatedly puzzled over how to attract new customers, increase the average bill,...